Zillow Rentals
Zillions of Apartments
Renters looking at multi-family buildings are often considering resort-like accommodations. Pool, gym, restaurants on site, rooftop lounges. For these renters lifestyle is as important as the apartment.
We created a world that showcased the kind of features apartment seekers are after. With local details and local lingo we contextualized this world for each market. This campaign built off the vibrant and optimistic tone of the previous campaign with an integrated approach to 70+ deliverables across TV, radio, OOH, digital and social.
In the markets this campaign appeared, Zillow's rentals business grew 3x.
